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This strategy seems kind of backwards to me. Keurig isn't a dominant household appliance marketer using that position to jumpstart a lucrative tie-in sideline. While that would be regrettable for consumers, it might actually work for the marketer. Rather, they are a food marketer who will attempt to defend their "primary" business with a tenuous temporary lead in a kitchen appliance category. How long will it be until Hamilton-Beach, Panasonic, Oster, or KitchenAid notice this market oddity and stomp them flat? Maybe Keurig should just roast better coffee?



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