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"Future philanthropic principles" are probably not for the CEO to decide. It sounds like something for the board. However I agree that a company should be able to define its mission and include things apart from maximum profit.



However, this is not necessarily "philantropic". It's marketing, and directly connected with ROI.

If Apple had the social and environmental sense of responsibility of GoDaddy, I lot less of us would feel comfortable buying Apple products.


It's only for the board to decide if the board isn't comfortable granting that responsibility to the CEO. They obviously are. If some climate change deniers want to get buttmad about it they'd better buy a lot more stock.




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