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> If you honestly think the guy with the $20k ad spend is going to "try again just to make sure", then I think I'll go short some FB stock before it takes it's final dive.

That person has already replied with more info on his case, but you should also note that for some people $20k is big enough to never risk that mistake again, while for others it really isn't. I spend around that much each month on Facebook and that's a "well we'll put a little into FB" amount in the scheme of things. Sure, I've had other clients for whom a badly spent $1k was a problem, too. My point is to not jump to assumptions that an adspend is big because it sounds big to you.

(He'll, just this morning I sent a mail to a video website saying that a $15k spend delivered shit results and that we should try again.)

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