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> I’m an ads engineer at Facebook so I feel qualified to respond.

You'll be qualified to respond when you've actually watched the video so you won't have to write uninformed drivel like the following:

> In the case of this ad — I think we actually delivered on what was asked for. The targeting specs were fairly broad (cat lovers in four countries). Getting 39 people who like cats to like a page with a cute cat picture in 20 minutes sounds pretty reasonable to me.

Because that is exactly what did not happen in the video.

> Fake (and low quality) likes are bad for everyone.

Nobody was talking about "low quality" likes, the topic under discussion is fake ones, from fake accounts by fake people.

> We don’t want advertisers to get fans that aren’t good for their business -- we want to help them drive real results, and we can’t do that with bad likes. We invest a lot in improving the systems to monitor and remove fake likes from the system, and also in helping advertisers set smart targeting to help them reach the people they care most about.

Blablabla, said every advertiser, ever.

> And to be honest, a lot of people like cats, and the picture on the page is pretty adorable. Lots of real people like lots of things. And LOTS of people like cats.

Once again, did you not watch the video, or are you in fact arguing that those 39 people are actually real people and not fake accounts?

xxbondsxx is also a fake, just of a different variety. Convincing perhaps at first glance, if you only read the first sentence of his post and moved on, but lacking any apparent understanding of the issue at hand and moreover, I suspect, full autonomy. A marketing drone.

I've got to admit, I wasn't going to comment about it but I did wonder what serious engineer would register a name of xxsomethingxx, and then use it to speak in official capacity :)

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