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If you're going to make me create a custom audience in order for my ad to be successful, don't also make me use or write a scraping tool to grab open groups to populate that audience. It's really a bad idea for Facebook, though it works for savvy advertisers. I stopped doing it because I don't really feel like it's a good thing to promote.

Basically, I have to create the targets extremely specifically, and then Facebook lets me advertise to them. Unfortunately, I haven't had the same success with Facebook's pre-set targeting criteria.

Facebook's advertising tools promote the page like system too much and are too complex for non-specialized workers, I think.

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