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Thank you for chiming in. Facebook should add a new filter limiting the audience to users who have fewer likes. So for example he could advertise to folks who are interested in cats but have fewer than 5 overall likes. Likes from more discerning users are certainly more valuable than likes from generous likers. How about another filter limiting the audience to users who have posted X number of entries to their timeline or the number of years they've been on Facebook?



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