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Peter, Derek did not get 39 people who like cats. He got 39 Likes from fake accounts. There is no option in the Facebook Ad UI to "exclude fake accounts." Don't blame him for broad targeting when the result is fake accounts.

> Fake (and low quality) likes are bad for everyone.

But they're endemic to the advertising product you sell. "It sucks for us, too!" is no comfort.




> He got 39 Likes from fake accounts.

>> Fake (and low quality) likes are bad for everyone.

> But they're endemic to the advertising product you sell. "It sucks for us, too!" is no comfort.

Not only is it endemic, it is well-known at Facebook. Thousands upon thousands of Facebook employees at all levels have known this deception has been taking place. We are not talking about a few days, weeks or months....

This multi-billion dollar company is knowingly generating revenue via this nonsense. It's not a mistake. This has nothing to do with cat lovers reflexively clicking like.


This was made clear in the video.




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