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I do not think you addressed the actual point of the video: the clicks on his cat page came from click farms. They were not real people.

It's not like that would be the first "non-denial denial" Facebook has ever issued...

Sounds more to me as if, despite skirting the issue, this guy works there, is constantly trying to make Facebook a better ad serving platform, and him and his team are doing the best they can to achieve that, one fix or improvement at a time.

It's obviously not a company wide statement on the issue. It's one engineer saying "Hey, I work there. This is what I'm doing and this is what we're doing. And this is what happened when X did Y which is what he wanted."

I can't imagine that solving the entirety of this issue could ever be simple.

It sounds like something that would need to be fixed from a policy level. Better targeting won't help if the top brass avoids any approach that eliminates the fake accounts.

Not necessarily all of the fake likes are always from fake accounts. I have witnessed some of my facebook friends 'liking' a big number of pages without their consent, automatically. Most probably as a result of phishing they became a part of some big click farms.

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