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You didn't watch the video. More likes means a larger percentage of your "likers" AREN'T engaged which will actually show content to FEWER of the people who are actually interested. Having 2850/3000 of your likes being farmed means when FB does a "sampling" by only showing content to a few of your likers it has a lower chance of actually hitting a non-farm account.

And frankly, the whole thing is fucking ridiculous to even have to explain. FB does all sorts of shady/hacky shit to make money in a way that is totally incongruous with the needs and desires of both content consumers and content creators. Someone will come along with a simpler model that makes sense, and everyone will move away from facebook like they did from digg->reddit.

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