Having a meeting that doesn't involve slides? The meeting organizer can just throw up the meeting agenda with a click or two - or if it's in something like a Google Doc, the meeting agenda can even be dynamic, with people adding topics they want to visit as they determine them, and the organizer simply working their way down the agenda as it grows. Add the agenda as an attachment to the google calendar entry for the meeting and people can review/add to the agenda ahead of time, and then look back at it after the meeting for a reminder of what was covered.
This is in line with every other solution like IBM Smartcloud or Citrix GoTo meeting, there isn't anything new or innovative about this it's just a little cheaper. Also comes with the nice vendor lock-in that it's not self-hosted so all those sensitive business conversations are going over google servers - see how that goes down at audit and also that you are required to have google apps.
If there was a cheaper (order of magnitude cheaper) version, we'd be interested.
So even if you can't afford it, many, many more people will be able to afford video conferencing with a price less than 10% that of standard solutions.