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As a remote worker, I could see getting something like this for our central office. I need an almost frictionless solution and this sounds pretty close "walk into the room, click the remote once and you’re instantly in the meeting." My coworkers aren't interested in walking into a conference room with their laptop and sending a hangout. It would be useful if it supported multiple cameras somehow - which might break the hangout model. I want one pointed to the table and one pointed to the whiteboard.

My company has a system from Vidyo (who appears to have collaborated with Google on this, and whose technology apparently powers part of the Hangouts product in general).

We've got a Mac Mini in every conference room, and every conference room represents a "room" in Vidyo. The whole thing is really frictionless. You open the app on your desktop, say you want to join the meeting in Room XYZ, and next thing you know you appear on the TV in there. Everyone also gets a personal "room" so if you're a remote worker and want to call a meeting with people in an office, you can just tell people in a physical conference room to join you by name.

The desktop client is implemented in Flex so it's a little ugly, but still works pretty well. I've been doing several meetings a week over Vidyo for the last six months and it's been pretty seamless.

It sounds like this is the same sort idea, except with Google Apps integration.

It really does have to be nearly frictionless and continue to work, though. My coworkers and I mostly do walk into a conference room with our laptops and set up a Skype or Google Hangout, because nobody knows how to work the $$ Polycom videoconferencing system unless a guy from IT is present to set it up. It's also relatively easy to pull in a remote collaborator on a Google Hangout (even if they've never used it before, it's like 5 minutes to install), while I don't know if the Polycom setup even works when dialing out to a third party who doesn't have their setup. Since nearly every call involves at least one off-site collaborator, that really reduces the utility of a closed-circuit "enterprise" VC system to us if it can only dial sites that also have the same hardware (not sure if this is true, but that's the only case where I've seen it work).

A dead simple secondary whiteboard camera would be a killer feature in my opinion

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