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This whole phenomenon is actually much simpler than this whole thread makes it out to be. "bro" is used here as an ironic joke and with zero intent to be harmful. The counterargument is that intent doesn't matter, only effect. Well, who is being negatively effected by ironic jokes? Certainly not the people who see much beyond the surface imagery of words; IOW, the superficial. It's basically making something about you that isn't about you at all: trite people drama exemplar.

Then the question becomes whether the opinions of the superficial (masses) matters. Yes and no. For a mass market product intended for their consumption it's a bad idea to induce even righteously indignant offense, no matter how contrite. No in the more rational existential sense because it's pointless to pander to the bottomless pit of human stupidity. Que example of watering down science just because the anti-science crowd will never get it.

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