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Our startup actually receives very few organic inbound traffic from Google.

It is secondary to our strategy. Facebook is the dominant platform in our target demographic.

I would not consider us, even remotely dependent on Google. If Google disappeared tomorrow the effect on our net sales and exposure would probably be less than 1%.

Google is, for many casual users, a lazy way of getting a full URL. Hit Google. Type Hubspot. Click. Hubspot.




I'm not so sure I'd sleep well knowing my business relies on Facebook as opposed to Google. Talk about a choice between two evils. Diversify!

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Why is Facebook evil?

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