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Content creators have always somewhat had to bend to the will of the major promoters. It is unfortunate that Google has gained a position that allows them to dictate the means of content promotion, but overall the goal of any content creator is to have it seen. As far as I'm aware, they've always had to fit their way of sharing into some other external system. Creators have to get their content to the audience, and if Google is bringing the audience, then they will do what Google says.

Again, it's unfortunate, but not surprising.

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