we've already seen how google missed a massive and long running link scheme (rapgenius) and had to do a clumsy temporary manual change to save face... now we're seeing them try to stop guest blogging from being used for spam
well guess what, every tactic that can be used to create good SEO can be used in the wrong hands for 'bad' SEO. you can leave a great insightful comment or you can leave a spammy comment. you can do a great guest blog article which adds tremendous value or you can do a spammy terrible article
google is confessing that they are incapable of telling them apart so they want to destroy the whole thing just so they can go on saying that they still know what they are doing
well, let me reiterate what many already know: the emperor has no clothes!
well guess what, every tactic that can be used to create
good SEO can be used in the wrong hands for 'bad' SEO
optimise your search engine placement by, huh, here's a novel idea - having original, good quality content. everything else is secondary. gaming the system is an arms race and not a long-term win.
I would disagree. If you are constructing your site with NO regard to how Google and other search engines would index the content, you're just throwing money away on web development.
If you are not following proper canonical procedures, not giving each page title a unique and descriptive text, and not using rich snippets, you deserve your low search rankings.
There is such a thing as good SEO. It's just being smart and letting people find your page. Just like Disney is as concerned with how people get to their theme park as their experience inside.
People very rarely link to things these days, and the big guys will pay people to provide links. Guest blogging was previously the ethical way to get those links until people started abusing it.
Also depending on your niche many of your users may have never actually placed a link anywhere before (outside of a closed network sharing a link)
How the devil are you supposed to get followed links? Not every niche is like tech, where a vibrant news and user community blogs and links to other sites.
To their credit, Google does seem to be figuring out that my site is worthwhile, despite the very small amount of inbound, followed links I have.
Ok, so once you have that, what then? What you suggest is not a magical panacea.
And if it's not outcome determinative, just put nofollow on the links and you don't have anything to worry about.
Maybe I am naive, but I'd imagine that there might still be non-techies out there who would like to be heared (not talking of company blogs, obviously). This thing cuts two ways.
What you are saying implies that any person who is not aware of the obscure technical detail "nofollow links" has nothing valuable to say.
It's my job to act naturally and not try to game the system. It's Google's job to figure out whether I'm acting normally or gaming the system.
So our hypothetical innocent user has to be sophisticated enough to 1) have a home site, 2) blog on a different site, and 3) include links, (and have some legitimate non-SEO reason to want to put links to his home page in the first place) while at the same time neither he nor his host be sophisticated enough to know about nofollow.
It's certainly possible but I'm skeptical that it is a large catagory. Plus, I doubt that whatever countermeasure google comes up with is going to be a nuke from orbit response for a very occasional suspected spammy guest post. Instead I expect they will be going after the many many instances that look like a concerted effort.
My assumption is that a non-technical person would go with some key-in-hand automatically configured solution. So to be on the safe side, any ready-to-use blog hoster should, by default, set all links to be nofollow links, right? Because you really _have_ to know about nofollow if you want to use it only some of the time.
Also, a non-technical person, upon being told that they can't link to their own site and probably also to the sites of other authors on the blog, might not be inclined to see this as anything but some arbitrary rule.
All is probably lost, anyway. This just speeds up the exodus of non-technical bloggers into the walled gardens that lure them.
From what I've seen, it's more or less the norm that guest posters have a blog elsewhere that's linked to in the post; if they didn't have one the host would have no way to assess the quality of their posts, and reputable blogs don't accept guest posts from people whose blogs they're not comfortable promoting to their readers.