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I think the issue is more that facebook inflated likes by interfacing with companies, killing the "organic" likes at the same time. I no longer see most likes from my friends -- not because they've stopped like-ing things -- but because facebook is unreasonably throttling the activity stream for some reason. Why would I be friends with these people on facebook if I didn't want to see some of their activities -- or want them to see some of my activities? I don't get it.

Yeah, killing organic likes is part of it. When you promote the heck out of likes and what's like-able starts to be more dependent on who is willing to pay for them, then they naturally become less organic.

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