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I'm not surprised that the "get more likes" campaigns fail to generate positive ROI. If you goal is to get people to sign up on your site why not create ads that at least drive people to your site?

This is maybe the third or fourth post I've read along the same lines: a lot of people aren't seeing ROI and engagement. FB isn't right for everyone, but there ARE people making money on it. Aside from having the right product and service offerings that do work on FB, you need to make sure you have the right campaign with clear goals and smart targeting. Without auditing their targeting options I can't say whether they got any of this right, but their Facebook content and profile aren't really set up for a liking campaign's ROI either.

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