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Those make it to your news feed because people share them (which I guess makes them "engaging," but not in the way that engaging promoted posts are engaging). Every time a post is shared, liked, commented on, etc., the person taking the action places that post into the queue of content fighting to get into all of their friends News Feed. I believe that Zuck said there are on average ~1500 pieces of content fighting to get into any given users feed.

You can help Facebook serve your feed better by marking posts as irrelevant, uninteresting, as spam, hiding stories from certain people/sources, etc., as well as trying to interact more often with those posts you find interesting (also, share them more). One of Facebook's core competencies is aggregation and analysis of the massive volumes of highly specific data they generate. Improve your inputs and their outputs will improve as well.




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