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Their overall monetization plan with pages seems terribly short sighted. I've been pitching how to limit reliance on FB to clients for a while now, as we turn to other sources for social acquisition. I think this could be damaging in the long term for FB as this will likely become the trend.

A bit unrelated but if Facebook wants to make truckloads of money... I am still trying to figure out what the holdup is for an Adsense competitor -- I'd definitely try it on some of my content sites.

Most people browse the web logged into FB, so it doesn't seem THAT problematic from a technical standpoint. It also wouldn't be that out of place for me to start expecting ads based off of profile data.

Could you imagine how targeted the offsite ads could be? The marketer in me is already salivating over the concept.

I feel like I'm missing something incredibly obvious here.

Facebook wants you on Facebook as often as possible. They are taking the opposite path to monetizing the same data. I'm noticing now that their FBX retargeting has gone beyond just sites I visit to sites similar to those that I have recently visited. I'm also noticing really improved cross-device consistency, as they are using my UID to link my devices when I am logged in to Facebook (across the web, as you said).

Valid point -- I suppose the functions of Google and FB are different. But even then, still seems like a great revenue stream

I agree, I'm an online marketer too and I'd pay a fortune for a Facebook informed AdSense. Just don't think it's in their roadmap, as it fights against their world domination goal.

"Their overall monetization plan with pages seems terribly short sighted."

The problem here is that promoted posts from your page isn't the best way to use Facebook. Use it occasionally, but Facebook is much more similar to TV or print advertising than search ads. Think about it: Google, you use keywords to judge intent. Facebook, you use demographic information to introduce yourself to those in the demographic you thrive in.

I have been saying this forever as well. As a marketer this is what I want, not the current ad units Facebook is selling. I think they could honestly destroy Google Adsense and dominate the display ad business. With their data and a Google like distribution of their ads they would be unstoppable.

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