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Exactly. They went about it backwards. They should have focused on driving traffic (website clicks). A successful traffic-driving campaign has a byproduct of likes. Even better, those likes tend to be people who used and actually liked your product, rather than those who just clicked like.

NOTE: If you have less than 1000 likes, you should pay for likes until you get up to that number, as it unlocks some advertiser features.

What features are unlocked? I only know of boost but that appears at 50 likes. I can't see anything different on my page with >1000.

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