So, I went ahead and created a page, whereupon FB immediately began pushing me to buy likes (as I call it) or promote my page (as they call it). It felt extraordinarily scammy, especially given that I would then have to pay even more to reach those same people later.
But, I pushed through and tried it. The results were abysmal. Less than 100 likes, very little engagement, and a couple of conversions. Probably cost me about $1K.
Now, it can be argued that it was our message, service, etc. But, this story repeats itself all too often. I think the value of an FB like is highly overrated, even for "validation" purposes. People are increasingly turning a deaf ear to what their friends like and/or what shows up in their feeds. In fact, the very proliferation of like activity that FB and other companies push has diminished the value of likes over time until they are now completely meaningless or nearly so.