> Beautiful wake-up experience.... Timely started with a desire to simplify the way people use their alarm clocks. Our team designed a novel way to set an alarm. Swiping from the edge of the screen allows you to instantly set the desired time by dragging a bar. This intuitive gesture makes the experience more enjoyable than ever before.
(emphasis not mine).
What's "intuitive" about swiping from the side of a rectangular object in order to set my alarm?
Furthermore, why does it have to be "enjoyable"? I don't really care about the pleasure I get from setting my alarm - I just want to be able to do it quickly and forget about it.
I appreciate the importance of good design, but overusing language like this causes it to lose its meaning.
This actually reminds me of the first chapter in Freakonomics, where they dissect the words that real estate agents use when listing their own homes for sale. There's more to it, but in short, subjective, meaningless words like "beautiful" are essentially filler - a good description contains a concise, concrete description of what someone can expect to find.
Representing the 24 hours vertically using the entire screen is a much better way to do it. So I wouldn't say it's necessarily more "intuitive" or "enjoyable" but it definitely seems like "less of a pain in the ass".
At the end of my era of dedicated alarm clocks I had the Now and Zen, which sounds great but is still annoying to set, and the Philips wake-up light, which actually is pretty great.
In the smartphone era it's incredible how many alarm clock apps will crash or fail to sound the alarm, which instantly gets the app a failing grade seeing as reliability is the essence of an alarm clock. They also have horrible interfaces, with skeumorphic spin dials to set the time--come on, this is a $500 smartphone, give me a keypad!!
I have tried many Android alarm clock apps since the one in Android, while previously decent, was ruined a few versions back. The interfaces are bad and cluttered or full of skeumorphic nonsense. Some are unreliable.
It's clear that the designers of Timely put a lot of thought into their alarm clock and, yeah, it is enjoyable--which is a lot better than "aggravating," which is how I would describe a lot of alarm clocks, both dedicated and software models. Timely actually is intuitive and fast and it makes good use of the touch screen form factor. There are a few features I wish it had, but I also appreciate that if they jammed every possible geeky feature in there it might collapse into an unusuable mess or, worse, it would be harder to test and thus as unreliable as some of the other clocks I've tried.
Too many things used every day get no design attention, so I'm glad Timely is elevating things a bit.
As soon as you used it whether it was pleasant or not it felt like a lot of effort was spent putting together the simple thing that it was.
I emailed the devs once to ask them a bit on how they managed to get it this way but they seemed too busy then. They said they would make a blog. I hope they still do this.