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I would argue that structured writing with clear organization and simple diction is the most effective for informing people.

Books like Language Intelligence or manuals of technical writing delve into the topic fairly well. Watch championship extemporaneous speakers to see how to create an extended metaphor and build a structured progression of sources and analysis in a speech.

But a paper about King Lear is not in the business of "informing people". It's not informational, it's dialectical.

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