Edit: Ha! I see Julio adjusted his stance on this:
The name is Kyua, which is just a play on the pronounciation of the Q.A. acronym. Originally, my intention was to pronounce Kyua as Q.A., but in reality this never happened. Today, just read the name as your instinct would: "Kyu-ah".
Oh well. Now we all know the backstory, and we can all talk like learned experts to others.
For the opposite effect, does anyone else find themselves pronouncing gnu (the animal) with a hard G, a la GNU?