I think he's made some great investments and I'd love to chat with him about the startup I'm working on, but I think its fair to say I won't soon be a user of this product
That's possible, but you could argue something similar about repeat entrepreneurs. Ashton is an incredible marketer, which is a HUGE part of a consumer product like this.
But nearly all lasting companies have one thing in common, a great product.
Right now this site is a long way from that ... but then again they always say you should eventually be embarrassed of the first version of your product.
I think it's fair to say he will be.
Definitely! If you're not embarrassed of your first version, then you waited too long to launch.
You should try listing a product. The flow is actually pretty good, especially given the product indexing, tagging, and categorization that has to happen behind the scene.
That being said I obviously wish him the best of luck.
What a sad direction things are going. Celebrities want in on this piece of pie now... suddenly michaelochurch's forebodings about 'VC-istan' all seem very relevant.
Won't be using this site, but I'm not the target demographic anyway.
Having to scroll left and right is usually a design smell for me.
Referly pivoted into something similar before shutting down, and I think Fancy is the major player in the space.
Could be successful, but not terribly innovative.
I would compare A+ more to Wanelo, which has massive growth. There's a lot of space for other players in the area.
The first time a friend force-signed me up on facebook I only got ads for High-Frequency Trading and High-End Dedicated Servers.
On A+ I'm getting ads for a Ferrari's, BMW's, a Martin JetPack, Ducati's a $2.5m Pagani Zonda Revolucion and similar stuff, like 24k Gold iPhone Cases …
Hah, either something is really wrong with my browsing habits, or these sites suck at targeting my habits. For those who wonder, the last time I searched for Cars must be 6 or 7 years ago and I don't search for jewelery or jetpacks. I also never search for sports, pop, music or anything popular, really. Dear Ashton, I wish I was rich enough to buy that car, but I feel a little pressed when a site expects me to be rich.
The system probably mistakes me for an investor or a vc like Kutcher himself.
Ok, off to work, let's get rich or die trying.
Consumers don't care what their _friends_ recommend, they want to know what _most people_ recommend. Amazon reviews have a ton of value in aggregate. The more reviews, the more value. My friend's subjective recommendation of a Canon DSLR because he's already invested $2K in lenses? Not so much.
Also, how is this not exactly http://svpply.com, a much better execution of an item discovery site that sold to eBay over a year ago.
One way I see these kinds of sites is as wishlists and thus, it makes sense to have just one site I use--unless there's something compellingly different.
You only get one good chance to make an impression. And although I see a lot of products blowing up my webpage, I have zero context about how anything works or why I should care.
Guys, if you are building something you want the world to admire -- take the approach of idiot-proof video games: walk me through the process of getting "my context" up-to-speed with "your context". It'll make all the difference.
But hey, it's endorsed and funded by a celebrity, so it will work.
All the yellow is making my eyes bleed and the fonts look weird and aliased in my browser though.
I'm sure it'll still make Ashton Kutcher another million dollars though.