How to Grow, Part 1: Pick a Goal

[ivankirigin]

http://blog.kirigin.com/pick-a-goal

[gustaf]

This is great. At Airbnb we usually track one metrics and have a drag-metric to control for quality. Often people over-optimize to a local maxima only to find out that they just pushed the conversion drop to another part in the flow. For every volume metrics we have a quality metric

[ivankirigin → gustaf]

Fascinating. Can you give an example?

[mgalpert]

You need to have something worth growing before you spend energy on growth. I treat this as step 0

[ivankirigin → mgalpert]

I agree. How do you measure it? Picking that metric is what you need to do right at the start.

You can't just spend the months or years before product market fit without a lighthouse to guide your efforts.