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Of course, it's also a buzzword.

Yes, often in research when there is a hot topic like this everybody tries to jump on the bandwagon, and now the term is so widely spread that attaching "deep learning" to anything makes it sound cool.

What I meant is that at least this has some specificity, in contrast with terms like "web scale", "big data", "machine learning", "2.0", that are so broad that can be attached to anything.

What's wrong with "machine learning"? I think it's no less specific than "artificial intelligence" or "computer science".

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