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[edit] Apparently we may both be on the wrong page: https://twitter.com/hakunin/status/405874291100901376

Prismic allows you to "go static" for very little dev cost. Your content creators get a nice editor and can publish their content as needed, effectively making it static for you (the dev), as though it went through a build script (Jekyll or something "static"). The CMS gets out of your way, and you get to concentrate on making your app work, not getting into the complexities of building/maintaining a custom CMS.

I mean, that's what the assertion that static is the way to go eludes to, unless I am incorrect about the entire point of the article. It's about not getting dragged into the bog of making a CMS.

The author outlines various scenarios: do it yourself, to building your complex app on a CMS (ugh), or just going back to static because it is the simplest, hardest to fuck up option. I don't think he explored the idea of content management as a service fully, which is why I brought up Prismic—it is another option, and in my opinion, a very good one.

I should've made it clearer, sorry. When referring to CMS in the article, I refer to the wider meaning of a content management system, the code that you write as a developer of your own site, which happens to manage your content. Not a CMS that one could download and install.

Funny thing. I understood your analogy just great. I just remembered all the situations, where we as a company were/are trapped with the CMS we've got.

So it worked for me as a editor gone code-writer as well as a editor gone conceptual project-lead.

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