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I took this a step further for a recent client with a low budget and used separate social sites to manage the content. I'm certainly not the first to do this, but it's worth mentioning as a viable alternative for a lot of smaller sites.

This particular client produces television advertisements. Videos are pulled in from Vimeo, photos and text updates are pulled from Tumblr. The API data is cached locally with serialized objects to keep it speedy.

Since they already had active accounts on both services, initial content population was minimal. We were even able to use categorization strategies already present on Vimeo to organize content.

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