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I think this is a great idea. My questions as a potential user would be:

(1) How much visual customization will be supported?

(2) I won't have to make people use OpenID, will I?

(3) Does the Fog Creek/Atwood team plan more verticals that I might inadvertently find myself competing against?

#include "i love openid and so should you. here's some arguments that probably didn't convince you last time you heard them.txt"

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