I'm not familiar with Rappler and have never seen this emotion voting before.
Edit: For 5%, this story makes them happy?! This story makes me want to help. Looks like people are adding details on how to do so. Ignore this trivial comment and see those. Thanks.
Edit 2: Here's a related thread on Reddit for details on what's happening and how to donate:
Emergency appeal in response to Typhoon Haiyan (self.doctorswithoutborders)