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Just about everything in this post seems to assume that investors are the center of the entrepreneur's world when it comes to feedback and validation. That's a real problem because if you have domain expertise (which you should), there's a very good chance that you will know more about your market than 9 out of 10 investors you meet.

Once you recognize that most investors will be capable of offering little in the way of meaningful (read: specific) feedback, it isn't hard to identify the source of the most valuable feedback: target customers.

The good news: more often than not, it's fairly easy to locate potential customers who will be eager to look at what you have and give you an ear-full of honest, informed feedback at no cost. Some might even go on to become your first customers, but even if none do, I can guarantee you that you won't walk away from 52 meetings with potential customers wanting for real feedback.




I believe this was regarding feedback about why they were choosing not to invest.




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