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American magazines typically have a much higher proportion of advertising to editorial, with a lower cover price. Linux Voice will have more editorial copy, paid for by the purchase price, not advertising. Ethically, I don't think you can justify charging good money, then loading the thing with ads; that's just taking the piss out of your readers. Of course, if Red Hat or someone wants to buy 16 pages of advertising, we'll take their money, but we'll print extra pages so that the number of editorial pages doesn't fall.

I don't mind a certain amount of advertising in Linux magazines because it lets me know that the company caters to the market in the first place (which isn't always apparent).

This is the UK, people pay 50 quid a month for Sky and that is ~25% advertising per hour.

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