ComScore's data is great for advertisers, it gives user counts and time spent in the app.
It's pretty much worthless for determining how effective the app is at finding locations. My hyperbolic statement can't be justified by the data provided. Perhaps apple users spend their time looking up hundreds of locations and google users are only able to find one.
There's an obvious selection bias, and i don't know what the effect is. I'd claim smartphone users aren't all that different, they just want to look stuff up, and they'd look it up at comparable rates. If that's true, it takes apple maps users longer to find stuff.
It's pretty much worthless for determining how effective the app is at finding locations. My hyperbolic statement can't be justified by the data provided. Perhaps apple users spend their time looking up hundreds of locations and google users are only able to find one.
There's an obvious selection bias, and i don't know what the effect is. I'd claim smartphone users aren't all that different, they just want to look stuff up, and they'd look it up at comparable rates. If that's true, it takes apple maps users longer to find stuff.