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How much advertising do you expect to run in each issue?

Basically, as little as possible. We'd much rather run more editorial content. However, we can't ignore a potential revenue stream. We hope to make it viable at around five pages of ads. We'll also do everything we can to make them on relevant and interesting products.

Five pages is very little for a magazine with 40 pages of content - you could double that and still be firmly in the "very advertising light" category.

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