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One of the founders here if you've got any questions.

My only suggestion is to provide free subscriptions to Universities, especially if you can address them to Computer Science departments.

While I attended Uni, we signed up for a ton of free trials to various magazines -- Linux Format, Linux Journal, EE Times, InfoSecurity, etc. We got pretty lucky in that most of the free trials never ended. And if they did, we'd pool together money and buy a year's subscription. The department even bought a couple for us.

I can't stress how influential these magazines were to our participation. We were in an academic environment surrounded by geniuses in their field. We could read an article and nobody would understand it -- bring that topic up at the end of a lecture and talk about it for 20-30 minutes with the prof afterwards. Abstract concepts began to tie in with lecture materials. We were able to validate our courses of study and how it can relate to the real world. While this could've been just as likely by printing out articles or emailing the prof articles and asking his opinion, it was much easier because everyone (mostly) had thumbed through the communal magazines and had some rudimentary understanding of what's being talked about. We were able to actively participate in the discussion. That comfort in asking questions and talking in front of peers led to some great lectures -- many of which probably wouldn't have existed without the magazines.

Thanks for the info. This is something we're keen to do.

I've got a few librarians, particularly research librarians, in the family. University libraries pay lots of money for whole-school access to online journals and other publications. If you can make your sales process friendly for university libraries you can increase visibility to people who aren't necessarily in the CS department and probably get paid too. Handling that sort of thing is one of the primary functions of a modern university library, they aren't afraid to pay a reasonable fee because they recognize that good publications need income in order to exist.

Your presentation looks great. I do have a few questions:

1) Will the digital version be DRM-free? Even if you're not opposed to the concept of DRM, I'm sure you understand the logistical issues around consuming DRM crippled content on Linux.

2) You say you "aim to use an open source/Creative Commons licence." How firmly are you committed to this? I really like the ideal of content going free after 9 months.

3) What percentage of pages do you anticipate will include advertisements/sponsorship? It seems most magazines in our industry are cramming in as many adverts as possible, and worse - disguising them as real content (yes, I'm looking directly at you, Wired/Conde Naste). It's bad enough feeling like "the product" in the context of the unrelenting waves of ad-sponsored and metric-selling web-apps, it's a lot worse when you're paying for the privilege (via subscriptions to magazines with more ads than articles).

DRM free -- absolutely where possible (i.e. we can't on google play, etc, but yes where we can i.e. digital subs from our own site). DRM is horrible and we want as little part in it as possible. For your other questions, I'm just answering them elsewhere in the thread.

I have several O'Reilly epubs that I bought on Google Play that are not crippled with DRM. They are sold as individual apps and include an epub reader.

We hope to be on the Google Play Magazine store, that means DRM.

We hope to publish as an app where we can go without DRM (personally, I'd like that app to be available for Cyanogenmod as well). However, this may be a little further down the line.

Just to reiterate, if we can make it DRM-free in a particular store-front, we will.

How would you compare the theme of your magazine to something like Phoronix - which tends to be somewhere between Engadget and LWN in its "hardcore-ness". Possibly they are the Linux version of Anandtech (e.g. their efforts to bisect the linux power regression [1] as well as the Phoronix test suite [2] for benchmarks )

Are you addressing a more casual audience ?

[1] http://www.phoronix.com/scan.php?page=news_item&px=MTA0MTM [2] http://www.phoronix-test-suite.com/

Phoronix is first and foremost a hardware and benchmarking site. Probably the best Linux hardware and bechmarking site. We're not going to compete with them on that.

We're going to covering a wider area. We'll feature some stuff on programming (though this will never get too hardcore -- we're a Linux mag, not a programming mag), we'll feature desktop Linux as well. We'll feature Linux gadgets where they're relavent, but we're not going to be a big gadget review mag. Some stuff on servers. Some stuff on hardware hacking. Basically, if you can do it on Linux, it'll have a place in Linux Voice.

In terms of "hardcore-ness", we'll aim to strike a balance so there's something for everyone.

We'll be addressing a casual audience insofar as it'll be written with humour and will be easy to read.

Will you be clarifying the content license before the campaign finishes? I'd love to see all tutorials with a CC-BY-SA license.

So would we! There is a slight issue that in general, freelancers retain copyright over their own work, so we as a magazine can publish it, but we can't release it under a free licence. Where freelancers are happy with this (and we hope most of them will be), then we'll endeavour to do this.

Why is that? Maybe I'm misunderstanding something but why can't you make including content in your magazine predicated on the author agreeing to release it under a free license?

Releasing something under a free license is orthogonal to the authors retaining copyright over their work.

You're right, and this is exactly what we want to do but (why is there always a but?) this is highly unusual clause and while we're confident most of our contributors will accept it, we may have to waive it for some (though we really hope we don't have to). As a new magazine we're not confident to make a 100% promise at this stage.

Personally, I reckon you could do it; what's the going rate for a free lancer? Given the size and complexity of coding snippets, do they really have any value in and of themselves?

Just to be clear -- any code from the mag will be released under an open source licence. There's no question about that. This thread's about releasing the actual articles themselves (which we plan on doing after nine months -- more info on the campaign page).

My mistake; thanks for the clarification.

What happened with Linux Format? Are they changing/closing/something?

It's not closing. We felt that the company (Future Publishing) was pushing us into a position where we couldn't make a quality magazine any more. We've launched this because we think it can not only be a quality mag, but also help support the free software community.

Do you have any plans to bring out the digital edition in .mobi or .epub, for e-readers?

We certainly hope to, although our initial work has been looking at PDF, and digital news stand editions.

Just wanted to say that I am a huge fan of your magazine and your podcast. Always entertaining, fresh and engaging, and I hope your newest venture keeps that same edge. I wish you guys the best of luck.


A bit unhappy about Indiegogo, insisting on "Shipping Address Line Two can't be blank"; when my regular postal address really is fully covered by Name, Country, Address Line 1, City and ZIP Code.

Sure, I could probably fill in some kind of apartment number or so. Yet, it's not something I usually have on in my postal address, and it's definitely not something getting a line of its own.

Also, that seemingly broken requirement bugs me.

How much advertising do you expect to run in each issue?

Basically, as little as possible. We'd much rather run more editorial content. However, we can't ignore a potential revenue stream. We hope to make it viable at around five pages of ads. We'll also do everything we can to make them on relevant and interesting products.

Five pages is very little for a magazine with 40 pages of content - you could double that and still be firmly in the "very advertising light" category.

How are you going to be better than LWN or even HN? Obviously, apart from paper quality.

Well our paper quality will be awesome :). We'll have a different focus than either of those sites. While we will have a news section, it won't dominate the mag (around 10% or so). The majority will be features (such as interviews and in depth reports on particular projects), and tutorials (with a mix for all abilities).

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