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The root problem is not that Facebook is trying to maximize it's sustainability, or that this guy wants something for nothing, it's simply that for years, Facebook effectively set very clear expectations in the minds of users, and then stopped meeting them.

This, of course, is common with consumer web startups, where the prevailing wisdom is "grow Grow GROW!! ...and worry about monetization later". That's great only if you're gunning for a flip or acquihiring. Good to signal monetization intent, and how that might affect the experience, early. (Best to actually try monetizing early.)

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