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Easy for me , no direct "unsubscribing" => spam box. If you provide a newsletter the last thing you want is to be flagged as spam, so think about it.

This is exactly what I do. I believe that developers (or site owners) need to think about the state of mind of the user. If they are trying to unsubscribe, they must think that they should not be contacted by you or want not much to do with your site. If you ask them to log in to your site to complete their "do not bother me" action, they will take more drastic measures such as marking it as spam. UX is important, even when users leave your service.

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