We all had a good thing going until around 2010 or so. That's the point when companies stopped making good changes, and went on fanatical change-sprees that made things harder, less efficient, and worse.
Change for the sake of change is not always progress, you know. Windows 8 -- sucked. Windows 8.1 -- much better.
At least Microsoft had the balls to backtrack a little bit, and it paid off big time for them. Somehow I don't see Google doing that.