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One of my biggest takeaways from WWDC, as a student, was that even really great products don't launch themselves; they need an immense PR effort to get them off the ground — however, this doesn't mean a big budget.

In my opinion (of limited authority), a lot of 'spin' can be spun, mostly for free, that can generate a great buzz pre-launch.

It's something I'm going to invest a lot of time and effort in next time I do a launch.




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