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If you are starting a business and plan to be the initial developers, use what you know (PHP) because you probably won't have time to learn new stuff and build your business. I'd base the decision on who is doing the coding and what skills they have. Try to stick to standard frameworks and programming practices/decent docs, task/project management, and source control, making it easier to transfer responsibility and project historical artifacts to other developers or grow the team as you grow your business.

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