And I get to a page where the only way to learn more is to watch a video. Instant turnoff. I'm in a quiet place, I don't want to make noise or plug my headphones in just to have any idea what it is you actually do. Please consider that people might want to read something about you on your signup page.
At work, or on cell phone, it's not like a majority of people have headphones plugged in.
Do the numbers show that videos are so much more effective for engagement and conversion, that it trumps all the people who are unable to watch them?
edit: Same with the free trial offer. The no option says "No, I like to pay for trials". I'm not choosing whether to pay for a free trial or not, I'm choosing whether to participate in a free trial or not. Ugh.
Besides, it didn't have an option on it saying, "I don't HAVE a business, you insensitive clod!"
I agree with this sentiment, I too avoid video, but it is a very easily digestible format for a lot of people. Think about Leap Motion, would it have nearly been as interesting without the impressive video showing you why it's interesting?
I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts.
Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same.
Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.
edit: Sat through the video and it's just walking through forwarding an email from gmail for the setup. Not even what I was looking for from a video. The "what you get" tab has more info but still not enough for me to waste time on a free trial. There is also an overlay on the video that show steps and prevent you from using the video controls which was super annoying.
EDIT: Apparently, this link takes you to "how it works" tab and you still have to click on the "What You get" tab manually.
I wasn't disturbed by the short video which explains most / all the features, but I can see the need of also having them as separate web pages (also useful for SEO).
My main concern is that there is no free version at all, even for smaller teams / startups (1-2 members) and I don't know if it's possible to import data from other customer support SAAS.
Another thing that's awesome: "There's no magic bullet".
Thanks for a good read.
Fortunately, it can be overcome. There are so many entrepreneurs who are smarter, more experienced and more successful than I am. Much of their wisdom is available for free on the internet.'
This is exactly why now startups straight out out college are getting successful. Students, who are mature enough have an ocean of knowledge and experience on their click. I can understand that experience can only be gained, but a wise is one who learn from others mistakes. You can not commit all the mistakes in your single life.
Earlier people used to avoid funding to fresh entrepreneurs, but today "unexperienced" ones can easily "evolve" and become immune to some common traps startups experience. That is why it is said that if you really want to change the world, read and read a lot.
I think the former Groove inspired a lot of what became Web 2.0 productivity tools. It was definitely at the forefront of such.
Edit: I should add, good article
If this is rails, just add the doctype to the layout you are using for devise sessions. Easy to overlook. Not smart to be missing in production.
I'm tired of articles written by someone hard working, trying to abstract all their efforts into a certain few points relevant to really their own situation only. The most you get out of these is an ooh or ahh. These types of articles are unintentionally predatory to wannabe entrepreneurs, which in reality, only serve to boost your revenue and traffic.
I want to hear specific conversations you've had, email exchanges, social strategies you've used, things you've read that have literally changed your life and perspective. Give us a peek into your mind and how it works. Not one off points you thought of on an evening and decided to make a blog post. Spend a month, two months, three months, a half year gathering data, and make a post full of integrity with defined goals in mind. Outline a path you took, tell us where you went wrong and why.
Looking forward to more in this series.
OP what do you recommend as reading material? Any books/authors that helped you?
Having read the Groove blog post... I still have no clue what it is they do. Just putting a simple one-liner in the blog post may have improved conversions significantly.
EDIT: If the author of the article is listening... What Groove does is at least as important as your bio at the end of the article. Put something in the post. Or in the sidebar. Or somewhere!
That said - this blog entry is amazing! I'll check out the others in this series as well. THANK YOU for sharing all this!
There are a lot of well-intentioned opinions here but it'll be interesting to see if there's any correlation with your real-world data and conversions.
I -for one- am really interested in following your growth but I'm not in the market for a support service (yet). I'm not your customer, why would you care what I think about your UX and whether or not you should have a video lander?