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Yep, that's what I meant by press in my comment, I should have probably worded it as "marketing budget" or something more obvious as I can see how it could get confused with press as in pressing a copy of a record.

You are right about labels one day just being startup incubators and venture capitalists for bands. I guess when you factor in all of the benefits the Internet brings to a band, there aren't many left a label provides other than cash. For a true decent recording you need cash for studio time, a producer and then more money to get it mixed and mastered.

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