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initially it was very difficult to get on iTunes unless your label was big enough for Apple to deal with. or if your indie label could work with their own indie distributor (Caroline etc.) to do a deal with Apple.

then came TuneCore which became the middle man to make it easy for both sides. this was great and empowering. but they have a big yearly fee.

it is possible to deal directly with Apple but its actually a significant value add to go through a middleman and reduce the labor and billing complications.

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