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I certainly think this is very neat but the bottom line is that a user would have to be able to install arc the first time they want to use an app built on it. No matter how trivial you make that process it still sits on the other-side of the 'all you need is a browser' argument. For a lot of folk the distinction is not important but for others its quite different. For example I work medical imaging where we deploy in tightly controlled hospital environments where I can guarantee a browser will be installed (increasingly not just IE). Getting anything else widely rolled out is simply beyond our $$ power and thus we wouldn't target a technology like arc (sadly as I can think of a couple of places it would help). It sucks but you really don't want to give potential customers any excuse to not bother trying the product.



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