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TouchID has some tangible implications for markets where some security is needed and convenience is already compromised. For example, my corporate policy disallows pattern lock and requires I use a pin. This is majorly annoying and is enough for me to consider a different device.

The big enterprise market is an awesome place to get a foothold in - they are not really price-sensitive and hate change. Not that Apple has any problems in that segment, but extra lock-in doesn't hurt.

Where this becomes semi-dangerous is in assuming that now your phone is ironclad and you can store whatever on it totally unprotected. The best route to safety is to make informed decisions based on your own risk-tolerance and not be a lemming.

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