I used to work at Kozmo launching their facilities and new markets, and I can say the brand still resonates with those that used it almost 13 years later.
I have a messenger bag from the firm which I use from time-to-time and every time I do, people stop me to say how much they loved Kozmo and of course point how dumb it was that they could order a Ben & Jerry's for $3 at 2 in the morning.
So ,of course, the model was fatally flawed, but for the average consumer who used Kozmo back in the day, they loved it. And so there is some brand value and a ton of PR that come with the name that someone could exploit.
Let's hope the biz model is just a bit better this time :)
Once I sat on plane next to one of the founders and told them nt only that I loved it - but how fantastic it would be to allow for me to define my location and then search for stuff nearby that I wanted Kozmo to bring: "Show me all indian restaurants within walking distance of me"
Yeah - that was coming... just not from Kozmo. I will totally support this resurrection.
Kozmo definitely still resonates with me. I was a huge fan of them while I was back in college. Where else can you order Ben & Jerry's at 11PM and get a refund because they were late on their delivery?
I have a messenger bag from the firm which I use from time-to-time and every time I do, people stop me to say how much they loved Kozmo and of course point how dumb it was that they could order a Ben & Jerry's for $3 at 2 in the morning.
So ,of course, the model was fatally flawed, but for the average consumer who used Kozmo back in the day, they loved it. And so there is some brand value and a ton of PR that come with the name that someone could exploit.
Let's hope the biz model is just a bit better this time :)