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> What if HQ has good goals and it's not about "milking," but exposing people to a more effective fitness methodology?

Their behaviour can too easily be constructed into a very negative picture.

I can see Crossfit going one of two ways:

Either it will reach a high water mark and settle down to a steady-state condition. More people are coming into Crossfit, but in many markets there's a saturation of affiliates. Gyms with overheads like full-time, well-trained coaches will be partly driven out by cheaper operations with a CF1 certificate.

Alternatively, someone will construct a successful legal argument that Crossfit is a franchise operation. A subsequent class action lawsuit will turn them into a smoking hole in the ground.

On the upside, millions of people will have learnt that exercising is fun. That is definitely a positive outcome.

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