But I actually kind of agree (at the very least, it's visually noisier than the prose wall of text). There's a backstory to this; I haven't blogged in almost a year, and my most infamous blog post from before that was also a screenplay, so doing this post in this style was also an in-joke:
(This post is funnier than today's post).
I'm sure you're glad you know this now.
all that is a long way of saying, in spite of the visual formatting, it's a very interesting article. and personally, i think the the screenplay itself works.