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she's more concerned about what she lost than the fact that her gain was almost equal to a poor person's annual income. She couldn't even frame her payrise as a positive

I wonder if this is related to "loss aversion" [0]. According to Kahneman's research, people tend to strongly prefer avoiding losses to acquiring gains. She has a net loss in satisfaction because the hit caused by losing 30% of her salary is bigger than the win resulting from making 70%.

[0]: http://en.wikipedia.org/wiki/Loss_aversion

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